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We’re tackling the top questions families ask about Tax Credit Scholarships and ESA. We’re excited to clear up confusion, bust a few myths, and show you how to make these programs work to your advantage!

Question #6: How do I overcome objections when asking for donations?

💡Answer:
 

Families often ask us what to say when someone declines to donate or gives a reason why they can’t. 

 

The truth is simple: if someone doesn’t want to participate, you’re unlikely to change their mind—and that’s okay. The goal isn’t to overcome every objection. Your goal is to find the people who will donate, and that often means moving on to the next conversation.

 

This isn’t a “sales” game—it’s a numbers game.  Not everyone you ask will donate, and you shouldn’t expect them all to. The key is simply to talk to more people, because the more people you reach out to, the more people you will find that will say yes.  

 

Bonus thought:

A helpful rule of thumb is to take your annual tuition and divide it by two. That gives you a rough estimate of how many donors you need to pay your full tuition. For example, if your tuition is $14,000, you’ll need about 7 donors.   And truly—everyone knows at least 7 people with a job in Arizona.  (You only need 3-4 to have more than your ESA amount)